About Us

Gio Jack is an Italian sportswear brand born from a vision: to transform passion, dreams, and intuition into a lifestyle.

The founder, Giorgio Vinella, a racing driver and entrepreneur, brought to the brand the same energy that guided him throughout his racing career: three-time Italian Champion and test driver for the Minardi Formula 1 Team.

His journey, which began in karting and continued in England in international championships, left a profound impression on him. It was there that his teammates gave him the nickname Jack, comparing him to the Jack Russell Terrier: intelligent, fast, tireless, and courageous.

That identity has become a symbol. Today, Gio Jack embodies that same spirit: energy, character, and freedom. It's a brand designed for those who never stop, for those who live every day as if it were a race, with passion and courage.

This is the essence that gave life to the brand: a way of being, even before clothing.

Gio Jack is more than just style.
It's an attitude.

Giorgio Vinella – From the World of Racing to the Birth of Gio Jack